INÊS REIS
branding
Visualizing values. Building recognition.
A brand is more than a logo; it’s a living ecosystem. In this space, I showcase identity systems designed to bridge the gap between a business’s vision and its audience’s perception. Clear, cohesive, and built to last.
Award-Winning Redesign: Corvos d'Ouro
Concept: Culture Meets Connection
This logo takes the iconic Lisbon Crow, a symbol of the city’s history, and reimagines it through the lens of Active Listening. As a core principle of BNI (Business Network International), listening is the foundation of trust and referral-based networking. The bird’s posture is intentionally tilted to reflect openness, attentiveness, and the proactive spirit of the BNI community.
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Marcar o Lugar: Design for Social Inclusion
visual identity for a social project that occupies museum spaces, specifically designed for people living with Alzheimer’s. The goal was to ensure maximum accessibility without sacrificing contemporary aesthetics.
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Brand Development: The Creative Workshop Series
This branding project synthesizes a decade of workshop facilitation into a vibrant, minimalist visual language. It is designed to be as dynamic as the participants it serves, emphasizing clarity and creative play.
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