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About me.

I am a graphic designer with extensive experience in branding, marketing and visual communication, having worked in agencies, studios and in-house teams across Portugal, the UK, Spain and the Netherlands.

Alongside my creative career, I have developed a strong passion for education, delivering workshops and teaching undergraduate and postgraduate students in design, marketing and communications.

I enjoy creating clear and engaging content — whether for clients or students — and firmly believe in the power of creativity to connect people and ideas.

work experience

Since 2009

Freelance Designer and Entrepreneur at Inês Reis Studio (PT)

Clients in Portugal, Angola, Spain, The Netherlands and England

  • Designed and managed digital content for social media and websites

  • Created brands and communication strategies including logos, stationery, templates, flyers, catalogues and packaging

  • Led design projects from concept to delivery, both digital and print.

  • Managed client relationships, creative processes and production workflows.

  • Designed layouts for magazines, books, academic theses and promotional materials

  • Delivered creative workshops and community initiatives.

2004 – 2023

In-house Graphic Designer Digital & Print

Associations and companies including Associação Alzheimer Portugal (PT), John Lewis (UK), Boots (UK), Sonae and Impala (PT)

  • Designed corporate templates and materials across departments to enhance brand awareness and unify corporate identity

  • Adapted above-the-line campaigns to online, in-store and press materials

  • Participated in marketing meetings, managed workflows and mentored junior designers

  • Redesigned websites improving responsiveness, SEO and user experience, increasing engagement and sales

  • Led rebranding projects to ensure consistency across communication channels

2000 – 2003

Graphic Designer, Advertising Agencies and Design Studios

BBDO (PT), Quim Larrea & Associates (ES), McCann (PT)

  • Created brands and corporate images including stationery, merchandising, in-store displays and packaging

  • Co-produced advertising campaigns and adapted international campaigns for local markets

  • Designed layouts for magazines and books

academic experience | invited teacher

2012-2014

Nottingham Business School, Trent University, UK

  • Taught undergraduate and postgraduate Marketing students on collaboration between designers and marketers — Marketing and Branding

  • Covered topics such as Branding, Brand Heritage and Cross-Cultural Communication

  • Supervised master’s students’ academic presentations

  • Lectures delivered in English to international student cohorts

education

2007-2009

MRes in Design and Visual Culture

Grade 19/20

IADE, Lisbon

Thesis research focused on a country's brand beyond tourism. I conducted an in-depth study of Portugal's brand, analyzing its potential based on technology, local experiences, and the unique characteristics of its people, such as their friendliness and curiosity. This academic work, which earned me the highest project grade in my year, honed my skills in critical thinking, strategic brand analysis, and research methodology.

2000-2001

Postgraduate in Image
and Communication

Grade 16/20

IADE, Lisbon

I developed a comprehensive project for the Design Museum of Lisbon, creating a consistent visual identity and communication strategy for the institution, which previously lacked a defined brand. My final project was featured in a public exhibition, and I was interviewed by a marketing magazine and a TV channel about my work. This experience strengthened my abilities in brand development, strategic communication, and project presentation.

1996-2000

BA in Graphic Design

Grade 14/20

IADE, Lisbon

A four-year degree that provided a strong foundation in Graphic Design, with cross-disciplinary exposure to Industrial and Interior Design. This unique background has been instrumental in a range of projects, from event trophies to decorative objects, allowing me to merge a love for creating with my hands with formal design principles. This hands-on, multi-faceted approach cultivated my curiosity for traditional crafts and an ability to manage multiple projects and work effectively both independently and within teams.

community engagement

since 2018

Park IS Community Events, Lisbon

  • Organise and run craft workshops for children, fostering creativity and community connection at schools and local events

  • Raise funds for organisations including IPO, AFID, Acreditar and others

2011-2017

Other voluntary contributions 

  • Designed pro bono promotional materials for charities and community groups

  • Created and ran craft activities and workshops at community events

  • Participated in fundraising initiatives for various UK and Portuguese charities

awards and honours

2024
2016

2003
2002

2000

  • Winner of the BNI ‘Corvos de Ouro’ Rebranding Project

  • ‘One Step Beyond’ Award, John Lewis, for exceeding expectations in designing the Operating Plan

  • Finalist, Red Bull Creativity Contest, Portugal

  • Scholarship from the Portuguese Government to work with designer Quim Larrea, Barcelona

  • Honourable Mention for poster design for the Lancôme Ladies Cup Tennis Tournament, Portugal

language skills

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