Marcar o Lugar: Design for Social Inclusion

Partnership: Alzheimer Portugal & National Museums

The Challenge: To create a visual identity for a social project that occupies museum spaces, specifically designed for people living with Alzheimer’s. The goal was to ensure maximum accessibility without sacrificing contemporary aesthetics.

The Solution: A minimalist, typographic-led identity. The design features a strategic "strike-through" element, symbolizing presence and "marking one's place" in a cultural space. By prioritizing high contrast and removing visual distractions, the communication reached a wider audience, resulting in fully booked weekly sessions and a significant increase in user engagement across participating museums.